A South Toledo Legacy

March 18, 2025 Projects

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If you sell the freshest tortillas in Toledo, you need a good place for your customers to park.

Tex-Mex Tortilleria, a cornerstone of Toledo's Old South End, has a rich history dating back to 1956. Founded by Sylvia Reyna’s family, the business has been a vital part of the community, serving generations with authentic tortillas and a taste of home.

In 2020, Rosemary and Alex Quinones took the reins, inheriting not just a business but a legacy.

After they acquired Tex-Mex, parking was a constant struggle along the high-traffic Broadway corridor. After speaking with Commissioner Anita Lopez and officials at the City of Toledo, the Quinones' were connected to the Land Bank, and the Land Bank got to work to make nearby land available.

"The parking lot was always the Achilles' heel," Alex explains. "Back in the seventies, it didn't matter as much because we were the only place for tortillas. But now, with more competition, parking is essential." The Land Bank’s assistance in creating a dedicated parking lot has made a significant difference, drawing in customers from near and far, including those traveling from Michigan, Indiana, and even Kentucky.

Beyond parking, the Land Bank's support extended to essential storefront improvements. The once-boarded-up windows were replaced, transforming the dark, unwelcoming exterior into a bright, inviting space. "We get a lot of compliments from customers about being able to see in," Rosemary says. "It's more open now."

The Quinones family also undertook interior renovations, painting the dark paneling white to brighten the space and create a more cheerful atmosphere. These changes have not gone unnoticed by the community. "People come in and say, 'Boy, you're really making the place look nice out here,'" Alex shares. "It's always good to hear."

The improvements have not only enhanced the customer experience but also contributed to a sense of community pride. Neighbors have expressed their appreciation for the positive changes, reinforcing the importance of preserving and revitalizing local businesses.

Looking ahead, they are eager to continue improving Tex-Mex. They are exploring facade grants to further enhance the building's exterior, including painting, brickwork, and possibly adding an awning. They also plan to renovate the restroom, aiming to modernize the space while maintaining its historical charm.

The Tex-Mex story is a testament to the power of community, perseverance, and strategic partnerships. The Land Bank's support was instrumental in helping preserve a vital piece of the Old South End’s history while ensuring its continued success for generations to come. Their dedication to the business and community is a testament to the resilience of the neighborhood.